The President of Nintendo of America, Reggie Fils-Aime, doesn’t seem to be worried about consumers’ reactions to the potential price. In an interview with GamesIndustry International, he said that, unlike rivals in Microsoft and Sony, who launched their systems at high prices and gradually cut them down, Nintendo believes it is better to launch at a lower price and keep said price for as long as possible. He cited the Wii - which launched at the reasonable price of $250 and remained that way for quite some time - and wants to emulate that success with the Wii U, saying that gamers will be “pleasantly surprised” by the price Nintendo has in mind.
He continued by saying that Nintendo isn’t taking into account what Microsoft and Sony are doing with their respective systems, and is instead focusing on what will ensure happy consumers.
Reggie finished by saying that the Wii U should be able to provide all the experiences a player could want, giving them both excellent games from famous Nintendo franchises and from reliable third-party developers – which seems to be in tune with what Nintendo truly wants the Wii U to be.
What do you think an ideal Wii U price would be? Is Nintendo ignoring Sony and Microsoft a smart decision?
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Source: GamesIndustry International
